MiCONNECT

Maintaining quality of data collection is the key challenge faced by market research industry, the following are a few challenges

• Finding a qualified interviewer
• Finding an eligible respondent is difficult
• Even after finding an eligible respondent, it is difficult to convince the respondent to participate in a survey
• Many more

Mi-Connect is an innovative tool for data collection which can be used in quantitative research (surveys) as well as qualitative research IDIs (In-depth Interviews) and extremely useful for Business to Business (B2B) segment

The online survey helps in connecting with the target audience through a digital platform like Social Networking Websites, Social Chat Services to cull out the required feedback.

People like to spend more time online rather than spending time with other people, this change in social habits has motivated us to design MiCONNECT where interviews will approach respondents online rather than offline mode. People carry their phone all the time and they can hardly survive without their Smartphone

Approaching people online is very easy as compared to approaching strangers in person. Also, people do not mind being approached online but the case is not same when a person is approached by a stranger in person

Just have a look at the below example.

Suppose you are out with your family in a mall for shopping and suddenly you are approached by a person for some survey on some product/service/concept. Just think how you would feel and how likely are you to spend your time with the interviewer in that scenario. Also, from the interviewer's point of view, it would be an embarrassing experience as well

On the other hand, think of a second scenario, suppose you are at home surfing net and suddenly you happen to see a post on the internet for a quick survey request with a lucky draw offer, how would you feel and what are the chances of participating in the survey where an interviewer is there to assist you to resolve all the queries related to survey. Also, the interviewer can easily and comfortably approach multiple people at the same time

You can understand the power of Mi-Connect in collecting data from any geography and from any type of the respondent (College student or senior professional, Male or Female, Local Arab vs. Expats, Young vs. Old)

With the help of snowballing technique, MiConnect can easily capture responses from the people who are not present online

Mi-Connect ensure that data is collected in the right way from the right respondents to generate insights/recommendations based on right information which will make a positive impact on the business

Mi-Connect does not rely on overused panels of respondents, for each project we approach fresh minds to get a fresh viewpoint

Our vast network 500+ of online interviewers is spread across India, the Middle East & Africa Region

The online interviewers are trained to approach and convince the respondents in the right way to achieve high conversion rate. The public profile of the respondents is scanned to identify the eligible respondents and the further validation is done through a screening questionnaire which needs to be filled by all the participating respondents

MiCONNECT delivers the desired results with the data quality which is the best in the industry

Mi-CONNECT is equivalent to Face to Face interview as each respondent is treated personally by our interviewers through an online channel. Respondents can ask all the queries related to survey, confidentiality, the purpose of the research, etc. which helps in achieving a high conversion rate

How do we ensure the quality of responses from the right respondent? :

• We carefully scan the profile of the respondent on multiple social networking websites
• We only connect to the profiles which are at least 1 year old on a social networking website
• All the respondents who participate in the survey, get a personal call from the research team to ensure that interview was conducted as per the guidelines
• We also use snowballing technique to get other respondents who might not be present online

Key advantages of Mi-Connect :

A fast way of data collection which works well :

• Ideal for hard to reach respondents e.g. Business customers
• Geographically spread sample plan
• Not affected by National or Public Holidays, rather, a better response rate during holidays
• Data collection can be done 24X7

This model of data collection not only saves cost and time but also has many advantages over the traditional way of data collection :

• Interviewers have a better understanding of the research requirement as they are in the direct contact with the researcher
• The researcher can monitor the performance of each of the interviewer and accordingly take corrective action during the fieldwork
• Each respondent social public profile is scanned by the interviewer and then by the researcher before the interview link is sent to the respondent
• Respondent gets 24X7 support and can also contact the researcher if required, which further boosts the respondent's confidence in us

Limitations of Mi-CONNECT :

• Cannot be used in case the length of the questionnaire is more than 20 minutes
• Can accommodate maximum 3 open end questions