Confidentiality

Market research, specifically Mystery shopping, by its very nature is secretive. Companies do not want people or other companies to know about their market research/mystery shopping program. Marketing research/mystery shopping companies have to be very careful about how they promote their business. We keep the identity of all the clients as well as the respondents strictly confidential and never reveal it. Also, as per the ESOMAR code of conduct, it is our topmost priority to adhere to its rules.

ESOMAR code of conduct :

Confidentiality of the client

The researcher must not disclose the identity of the client or any confidential information about the latter's business, to any third party without the client's consent unless there is a legal obligationto do so. This does not affect the right of respondents to know the identity of the client, if personally identifiable data is released to, or received from, the client.All information supplied to the researcher by the client in order to conduct a research project must be treated in the strictest confidence. It must only be used in this context and must not be made available to third parties without the client's authorization. Confidential information must bestored securely. This includes the product and the methodology employed and must extend to researchers, even when they change employment. This requirement also applies to subcontractors. These requirements should be enforced by written contracts.

Confidentiality of the data

Data provided by respondents is confidential and the identity of respondents must be protected. The identity of respondents must not be revealed to the user of the information without respondent's explicit consent and the researcher must ensure that information is collected for specified research purposes and not used in any manner incompatible with these purposes (Article 7 of the ICC/ESOMAR International Code). No personally identifiable information may be used for subsequent non-research purposes such as direct marketing, list-building, credit rating, fund-raising or other marketing activities relating to those individual respondents (Article 1d of the Notes to the ICC/ESOMAR International Code).

Confidentiality of the respondent

The research participants are given assurance that all data collected will remain confidential and will only be analyzed and reported on at an aggregated level. If research participants give consent to link their responses to their personal data, then they are informed how that information will be shared and used.