Marketing research helps in finding solutions to business problem questions like :
Declining market share
What new product should we introduce to motivate purchases by younger consumers?
Reduced marketing budget
What is the best way to communicate our marketing message to college students?
Increased demand for recreational activities
Who are the users of our parks and playgrounds?
Decline in funding
Who are the investors and why do they invest?
Determining location
Who are our customers and where do they live and shop?
Mukraj-Insights offers quantitative research as well as qualitative research services :
Some research techniques don’t attempt to measure things, rather they aim to obtain deep insights and understand deep underlying motivations or reasons. These insights cannot be obtained by covering a huge sample size rather it can be done by using qualitative research techniques like in-depth interviews
The Mukraj-Insights team of researchers has the required skill set to dig deep into the respondents' motivations and experiences. Such methods are qualitative and imply that they seek quality over quantity. Qualitative research is exploratory and involves using unstructured techniques based on small samples. It helps to find out why do people like or dislike about a particular product or service and to uncover consumer attitudes, beliefs, and opinions
The data arising from qualitative research are largely text, the responses from people in the focus groups and depth interviews. Respondents’ expression may be a further input as this could provide additionalclues about the inner feelings of the respondents.
Whereas, quantitative research relates to the quantity and is based on enough numbers of interviews to be able to obtain a robust measurement. Large numbers of interviews require considerable structure in the questionnaire, so the interviews are made up of closed questions rather than open and probing questions which invite free responses.
Quantitative research is used wherever a head count is needed or where there is an interest in comparing the views and behaviors of people of different ages, genders or income groups. Qualitative research is increasingly valued as a supporting research method and used as preliminary or follow-up research alongside quantitative surveys.
The Mukraj-Insights team make sure that the independent pieces of information collected through either quantitative research techniques or qualitative research techniques are brought together to be more meaningful and generates actionable insights
Rich experience in following types of studies :
- • A/B testing
- • Ad Evaluation
- • Brand Research
- • Business to Business (B2B)
- • Concept Evaluation
- • Customer Experience Research
- • Employee Engagement
- • Media Testing
- • Touchpoint Optimization
- • Pricing studies
- • Product testing
- • Retail Research
- • Satisfaction Survey
- • Segmentation and Positioning
- • Shopper Research
- • Usage and Attitude
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