Other Research - Related Services

Content Analysis

• Content analysis is a research tool focused on the actual verbatims given by the respondents and it is used to determine the presence of certain words, concepts, themes, phrases, characters, or sentences within texts or set of texts and to quantify this presence in an objective manner
  • Texts can be broadly defined as books, book chapters, essays, interviews, discussions, newspaper headlines & articles, historical documents, speeches, conversations, advertising, theater, informal conversation, films, photos, websites or any occurrence of communicative language


• With the help of Content analysis, the researchers can analyze socio-cognitive and perceptual constructs that are difficult to study via traditional quantitative archival methods. At the same time, it allows researchers to gather large samples that may be difficult to employ in qualitative research technique


• To conduct a content analysis, verbatims are coded and classified into categories on a variety of levels--word, phrase, sentence, or theme and then examined using one of content analysis' basic methods: conceptual analysis or relational analysis. The results are then used to make inferences about the messages
  • Conceptual analysis can be thought of as establishing the existence and frequency of concepts in verbatims
  • The relational analysis builds on conceptual analysis by examining the relationships among concepts in verbatims

Questionnaire Design & testing

A questionnaire or a research instrument is a structured and formalized set of questions for obtaining information from the target audience. The overriding objective is to translate the researcher’s information needs into a set of specific questions that respondents are capable to answer.

• No research study can achieve success without a well-designed questionnaire. At Mukraj-Insights we give utmost importance to questionnaire design as it is the most critical step for a successful research project

The qualities of a good questionnaire

• The design of a questionnaire will depend on whether the researcher is conducting a exploratory research or a descriptive research
  • Exploratory questionnaires or discussion guides: If the data to be collected is qualitative or is not to be statistically evaluated, a formal questionnaire may restrict the discussion and prevent a full exploration of the respondent's views and processes. Instead one might prepare a brief guide, listing perhaps ten major open-ended questions, with appropriate probes/prompts listed
  
  
  • Formal standardized questionnaires: If the purpose is to test and quantify hypotheses and the data is to be analyzed statistically, a formal standardized questionnaire is designed.

Mukraj-Insights questionnaire design process

The Mukraj-Insights team follows 8 steps approach in the development of a questionnaire :
1.   Define the research objective
2.   Identify research questions
3.   Define the target respondents.
4.   Decide on question content.
5.   Develop the question-wording.
6.   Put questions into a meaningful order and format.
7.   Pre-test the questionnaire.
8.   Develop the final survey form.

Desk Research or Secondary Research

Desk Research or secondary research is basically involved in collecting existing information hence it is an economical option to conduct a research as compared to primary research technique

Desk research is an effective research technique and generally conducted in starting phase of market research as it provides the initial guidance and most of the available information could be easily fetched which can be used as the benchmark in the research process. Desk research is to study previous research findings to acquire a broad understanding of the subject in scope

There are basically two types of desk research techniques :

• Internal Desk Research - Internal desk research can be treated as the most reasonable starting point of research for any organization. Much Information could be generated internally within the organization as a course of a normal process. Account related information which indicates what type of products are sold, in how much quantity and at what cost, sold to which type of customers including their geographical location and so on. The main advantage here in performing internal desk research is that it involves internal and existing organizational resources to organize the collected data in such a way that it is not only efficient but also usable.


• External Desk Research - External Desk Research involves research done outside the organizational boundaries and collecting relevant information. These outside resources are described below :
  
  
  • Online Desk Research - There is an incredible amount of data available online on internet. It's important for an organization to be information specific while fetching out this information as there is an abundance of information on the internet. There could be two approaches for digging out the relevant information from the internet, one is directly browsing the specific information from industrial, marketing or business sites and extracting the information out of these sites. Secondly, using the various search engines.
  
  
  • The government published data - Government websites usually publish a great extent of data online that can be used in the research process. The government websites are mostly free to access and contain most prominent information.

How can businesses benefit from secondary research or desk research ?

• Market and potential analysis
• Competition analysis
• Company operations analysis
• Semiotic analysis of communication activities in the category
• Offer / Packages / Price analysis

Translation & Transcription

Mukraj-Insights offers support services such as Arabic Transcription & Translation
The key advantages of availing support services are given below :

• High Accuracy
• Cost-Effective
• Quick Turnaround Time
• Confidentiality (NDA)
• 24 X 7 Support
• Up-to 3 Revisions Free of Cost

Mukraj-Insights Transcription & Translation Services delivers high-quality transcripts/translation with a focus on market research requirements. We guarantee high accuracy for quality audios. We also provide 3 free revisions until the transcript/translation meets your expectations

For high accuracy transcripts, we request you to not share following types of audio :

Audios with background noise.
Audios with people cross-talking.
Audios with low-speaking voices.
Audios that have been poorly recorded.
Audios with thick accents.

All transcripts/translations are subjected to two levels of proofreading. Our Transcriptionists & Translators at Mukraj-Insights are native speakers of Arabic Language and familiar with accents followed across India, the Middle East & Africa Region. They are able to meet strict conditions for accuracy and timely turnaround of transcripts/translations

Our rating system is designed to employ excellent and dependable Transcriptionists/Translators, retaining only the best. Not only that, but we try to ensure that our pool of Transcriptionists/Translators has a background knowledge of market research, to enable them to get their work right.